More than a branch
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8 Oct 2026, 2:03 PM
Nearly five million customers later, ING is continuing its growth story in Spain.
More than 25 years ago, ING arrived in Spain with a different idea of what a bank could be. At a time when branches were everywhere, ING chose a digital-first approach centred on simplicity, transparency and helping people manage their money more easily. What began as a challenger has grown into a bank serving almost five million customers and has been the most recommended bank in Spain for nearly two decades.
That journey entered a new chapter with the opening of a new flagship in the heart of Madrid.
Our new flagship is ING's largest branch in Spain and the first to bring Retail Banking customers and Private Banking clients together under one roof.
ING has designed its new flagship around a simple insight: while customers increasingly value the convenience of digital banking, they also want access to expert advice when making some of life's biggest financial decisions.