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Shenzhen Airlines launches direct Brunei-Shenzhen flight New route is expected to strengthen tourism and travel links between Brunei and China
Ain Bandial（https://thescoop.co/author/ainbandial/）
October 1, 2026
Passengers from the inaugural Shenzen-Bandar Seri Begawan flight arrive at Brunei International Aiport on Sep 29, 2026. Photo: Ain Bandial/The Scoop
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BANDAR SERI BEGAWAN – Shenzhen Airlines has launched a new route between Brunei and Shenzhen, establishing a direct air link between the sultanate and one of southern China’s major economic hubs.
The service, which began on September 29, is expected to strengthen tourism and connectivity between Brunei and China while giving travellers from both markets more direct access to each other.
The new connection comes as Shenzhen prepares to host the Asia-Pacific Economic Cooperation (APEC) Leaders’ Meeting this November, while Brunei gears up for Visit Brunei 2027 — a national tourism campaign targeting 900,000 international visitor arrivals to the sultanate.
Anthony Lim, director of APG Brunei, which represents Shenzhen Airlines and other international carriers in the sultanate, said the air link will also connect Bruneian travellers to a wider network across China, including Shanghai, Chengdu, Chongqing and Xinjiang.
The service will initially operate on a charter basis for three months, with four flights a week, before transitioning to three scheduled flights a week.
Rebuilding China-Brunei tourism links
Lim said traveller demand from China remains strong, but direct connectivity has been a key challenge since the COVID-19 pandemic.
Chinese visitors have continued travelling to Brunei, although many have been arriving via regional hubs such as Kuala Lumpur, Kota Kinabalu and Singapore, he said.
Before the pandemic, Brunei was connected to several Chinese cities（https://thescoop.co/2018/06/28/rb-races-capture-china-market-announces-two-new-mainland-destinations/） through Royal Brunei Airlines.