Duration
Four Years
Medium of instruction
English
Degree awarding body
SCD
Program Mission
The mission of the Graphic Design – Digital Program is to equip students with innovative design thinking approaches to effectively communicate using theoretical knowledge and practical exposure to pursue a professional career.
Accreditation
Institutionally Accredited by OAAAQA（http://www.oaaa.gov.om/ar/Default.aspx） & Overseen by the MOHERI（https://www.moheri.gov.om） in the Sultanate of Oman. Substantial Equivalency of the Bachelor of Science Graphic Design - Digital from the National Association of Schools of Art and Design (NASAD（https://nasad.arts-accredit.org/directory-lists/substantial-equivalency-programs/#scientific）). Quality Assurance Certificate from the Accreditation and Quality Assurance Commission for Higher Education Institutions (AQACHEI - Jordan（https://en.heac.org.jo/?page_id=7493）).
Program Description
Graphic design-digital is the process of visually communicating ideas and information through the use of typography, footages and interactive design in digital environment format such as cinema, television, computers and mobile phones. Digital design is a multifaceted discipline which encompasses a variety of contents materials and tools. Products of the digital graphic designer include animation, motion design, information graphics, visual identity, web design in addition to digital graphic solutions for all media types. Scientific College of Design provides a comprehensive education within this wide discipline. Moreover, it strives to prepare proficient, imaginative and resourceful graphic designers with critical minds able to evaluate their own professional work in order to serve a large segment of the community. The college strives also to instill the digital graphic design in order to build futuristic minds and unleash students’ creativity.
Program Objectives
Build a general knowledge of the Graphic design field and how to communicate professionally with a target audience through Graphic principles.
Prepare students to create their graphic designs with technical, aesthetic, and conceptual ideas based on reproducing their knowledge of art and design principles.
Demonstrate the ability to create and develop graphic design projects for different media using appropriate technology for producing specific media, in response to communication problems, including an understanding of principles of visual organization, composition, information hierarchy, symbolic representation, Graphic Design terminology, aesthetics, and the construction of meaningful images.
Learning the ability of how to judge and compare visual designs and critique them depends on graphic design principles, message, target audience, media, using professional terminology
Provide a learning environment in which innovation, invention, and originality can develop with the influence of significant cultural and aesthetic trends, both historical and contemporary, on art and graphic design applications.
Qualify students to master all technical and practical aspects of graphic design with the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Promote a multidisciplinary vision, which facilitates the creative thinking ability to translate concepts, principles, and problem-solving techniques into visual messages through a variety of media that inform and persuade target audiences.
Program Learning Outcomes
Recognize general educational knowledge such as research skills, business and psychological principles to apply them in their respective profession.
Enhance English proficiency level to communicate effectively using art and design terminology.
Apply art and design elements and principles to create artworks.
Solve design problems to develop graphic design media that are demonstrating knowledge of form and content.
Design and generate video and/or animations in a multimedia project using computer applications for digital media/multimedia projects appropriate communication skills.
Demonstrate knowledge in the field of web design, working in HTML Coding; develop web page and interactive tools, to make a complete interactive website including multimedia elements.
Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
Develop graphic design media that are demonstrating knowledge of visual hierarchy of type and image in three-dimensional compositions that leads the audience through a sequential reading of multiple surfaces.
Demonstrate knowledge of the physical structure of the visual system, including the eye, receptor cells, important visual pathways, brain structures.
Demonstrate and understanding of traditional 2D/3D animation and digital film development processes using the most up-to-date industry tools and techniques.
Career Opportunities
Gain employment in a range of fields including Games and Mobile Apps.
Find employment as freelancers in a range of fields such as marketing, TV media, education, e-publishing and information technology and more society segments.
Manage and produce privately an animated se- quence for a television program, and interactive CD- Rom for Government/Private sectors.
Self- employment is also a common option for graduates who are interested in entrepreneurship as the government is supporting and facilitating the es- tablishment of small businesses.
first Year
Semester 1
DES511
Design Studio I A/B *
4
DES512
Technical Graphics I
3
DES513
Introduction to Design
3
ENG500
English for Art & Design I
3
LRT600
Learning Research Techniques
3
ART510
Drawing I
3
Semester 2
PHO510
Photography I
3
GRA510
Introduction to Computer Graphics *
3
ENG600
English for Art & Design II
3
DES611
Design Studio II A/B *
4
ART610
Drawing II
3
second Year
Semester 1
DES620
History of Design
3
ENG800
English Academic Writing
3
GRA711
Introduction to Typography
3
ARA510
Arabic Creative Writing
3
GRA610
Intermediate Computer Graphics
3
Semester 2
GRA611
History of Graphic Design
3
GRA713
Art of Illustration
3
ELE500
Elective
3
CST510
History of Oman Civilization
3
GRA712
Graphic Design I
3
ART719
Sketching
3
third Year
Semester 1
ART718
Digital Art
3
GRA714
Advanced Computer Graphics
3
GRA715
Graphic Design II
3
ENT600
Entrepreneurship
3
GRA716
Advanced Typography
3
PSY500
Introduction to Psychology
3
Semester 2
GRA811
Web Design
3
ELE700
Elective
3
ANI711
Animation Design I: Cutout Animation
3
ENG700
Fundamentals of Oral Communication
3
ART812
History of Modern Art
3
fourth Year
Semester 1
GRA812
Visual Perception
3
GRA813
Graphic Design Seminar - Digital
4
ANI814
Motion Design
3
ANI712
Computer Animation I
3
MKT611
Digital Marketing
3
Semester 2
GRA815
Graphic Design Senior Studies - Digital
5
GRA816
Art of Calligraphy
3
GRA817
Advanced Interactive Design
3
GRA818
Graphic Design Internship
1
ANI818
Portfolio Design
3
Semester 1
DES511
Design Studio I A/B *
4
DES512
Technical Graphics I
3
DES513
Introduction to Design
3
ENG500
English for Art & Design I
3
LRT600
Learning Research Techniques
3
ART510
Drawing I
3
Semester 2
PHO510
Photography I
3
GRA510
Introduction to Computer Graphics *
3
ENG600
English for Art & Design II
3
DES611
Design Studio II A/B *
4
ART610
Drawing II
3
Semester 1
DES620
History of Design
3
ENG800
English Academic Writing
3
GRA711
Introduction to Typography
3
ARA510
Arabic Creative Writing
3
GRA610
Intermediate Computer Graphics
3
Semester 2
GRA611
History of Graphic Design
3
GRA713
Art of Illustration
3
ELE500
Elective
3
CST510
History of Oman Civilization
3
GRA712
Graphic Design I
3
ART719
Sketching
3
Semester 1
ART718
Digital Art
3
GRA714
Advanced Computer Graphics
3
GRA715
Graphic Design II
3
ENT600
Entrepreneurship
3
GRA716
Advanced Typography
3
PSY500
Introduction to Psychology
3
Semester 2
GRA811
Web Design
3
ELE700
Elective
3
ANI711
Animation Design I: Cutout Animation
3
ENG700
Fundamentals of Oral Communication
3
ART812
History of Modern Art
3
Semester 1
GRA812
Visual Perception
3
GRA813
Graphic Design Seminar - Digital
4
ANI814
Motion Design
3
ANI712
Computer Animation I
3
MKT611
Digital Marketing
3
Semester 2
GRA815
Graphic Design Senior Studies - Digital
5
GRA816
Art of Calligraphy
3
GRA817
Advanced Interactive Design
3
GRA818
Graphic Design Internship
1
ANI818
Portfolio Design
3
Course Details
DES511 Design Studio I A/B *
Design Studio I A/B is integration of two dimensional and three-dimensional design that introduces fundamental concepts, materials, processes, and vocabulary related to design. It provides students with an opportunity to explore important aspects in design. Design Studio I A is an introduction to the basics of two-dimensional composition, focusing on elements and principles of design identification and use them. Furthermore, Design Studio I B covers three-dimensional structures and focuses on concepts such as mass, volume, space, proportion and other elements. In addition, it covers transformation of two-dimensional to three-dimensional structures.
DES512 Technical Graphics I
The course will introduce the basics of engineering technical drawing terminology and skills utilizing mechanical drawing and free hand drafting. At the beginning, it will start with orthographic projections (Two- Dimensional presentation) then we will move on to isometric drawing (Three - Dimensional presentation) along with topics of sectional views and dimensioning.
DES513 Introduction to Design
Introduction to Design; is an introductory course to design in relation to different visual arts and their cultural manifestations of the 20th century and beyond. This course is meant as a theory course complementary to the practical design studio courses. Design elements, principles and concepts will be investigated, both separately as well as collectively as important components of the design process.
ENG500 English for Art & Design I
This course is designed to familiarize students with academic English in art and design context. Students are exposed to a wide range of relevant and authentic materials to increase their specialized vocabulary repertoire. It also enhances students’ writing and oral presentation skills that further builds their academic knowledge focused on art and design.
LRT600 Learning Research Techniques
Learning Research Techniques is intended to acquaint students with methods, tools and techniques applicable to a research proposal preparation in general with a particular emphasis on theoretical and historical precedent in Art and Design. The course is designed to guide students through the research process, data collection methods, analysis and evaluation to produce an art and design research report that follow the scientific research process and adhere to American Psychological Association(APA) guidelines.
ART510 Drawing I
Drawing I is a design foundation course which focuses on the basics of drawing and its terminology. Students will learn how to draw objects from direct observation using different mediums and techniques that allow them to create the illusion of three-dimensional objects. Students will learn the skills of using lines, shapes, tones, textures, light and shadow, perspective and color to draw a balanced still life composition.
PHO510 Photography I
The course covers the fundamentals of photography. It includes an overview of photography, camera, and eye vision ideas and information on various approaches and camera lens operation. Additionally, it explores how basic developments in digital photography have altered how photographers are employed.
GRA510 Introduction to Computer Graphics *
Introduction to computer graphic, involves the basics of generating and manipulating images using digital media, covering monochrome patterns, control and mix of colors, raster images, scanning, pixel and vector graphics. In addition, this course includes basic exposure to computer platforms such as the basic pixel and vector software used for computer graphics.
ENG600 English for Art & Design II
This course is intended to enhance students’ English language proficiency in art and design. Students are exposed to authentic materials to develop their art and design vocabulary repertoire. It helps students to reinforce their writing and presentation skills that further builds the academic knowledge that students need to succeed in their major programs.
DES611 Design Studio II A/B *
Design Studio II A/B is a continuation of Design Studio I A/B. In the course, (Design studio II A) incorporates two-dimensional and three-dimensional design focusing on the two-dimensional interpretation of concepts using a variety of tools, materials, processes, techniques, and visual representations with focus on composition to express unique design solutions of the two-dimensional surfaces. (Design Studio II B) focuses on transformation of two-dimensional design to three-dimensional form. Students will follow a process of critical thinking and investigation to explore advanced design solutions concerning the three-dimensional narrative aspects of mass, volume, construction, movement and space in a creative representation, focusing on conceptual development and artistic expression.
ART610 Drawing II
Drawing II is a studio course for foundation that focuses on the study of basic human anatomy and its terminology. The course helps students to develop drawing skills using appropriate mediums and techniques. It places emphasis on drawing portraits, figures and body parts with the understanding of correct measurements, proportions, scale, light, shadow and depth.
DES620 History of Design
History of Design is a survey of design activities from the nineteenth century development of the Arts & Crafts covering major design movements such as Art Nouveau, Art Deco, Bauhaus, and more recent contemporary trends. This course will explore the various demonstrations of these artistic progresses in the applied arts such as Graphic Design, Interior Design, Furniture Design, Product Design, etc. and their relationship to aesthetic ideas and general characteristics behind these movements.
ENG800 English Academic Writing
This course enhances students’ academic writing skills in the field of art and design. It aims at exposing students to challenging authentic texts to strengthen their ability to describe, analyze, evaluate and interpret artistic works using specialized concepts and terminology.
GRA711 Introduction to Typography
In the Introduction to Typography course, students learn principles and history of typography, type characters anatomy, families and grid system to use in different types of visual designs. Students experiment with a range of conceptual approaches to type in different scales and in different areas of design for visual communication. Applying fundamentals of typesetting and other technical skills, they develop a series of designs in typographic layout by giving visual aesthetic design.
ARA510 Arabic Creative Writing
يهدف هذا المقررإلى تعريف الطالب بالبيان واللغة وكيفية وصول الثقافة والكتابة إلينا، وصفات الكتابة الجيدة من خلال الوحدة والتجانس والمقصد والتنظيم الكتابي ، والتدريب على أسس الكتابة العربية، وبيان ذلك من خلال تطبيقات نصوص مختلفة تعزز هذا الاتجاه، والتعرف على بعض الاصطلاحات الكتابية من خلال الفِقَر والجمل، والتعرف على أنواع الجمل الخبرية والإنشائية وأنواع كل منها، والتعرف على أوضاع الجمل من حيث شكلها واكتمالها وتنوع أبنيتها وطولها، والتعرف على الضوابط الإملائية للكتابة، وطريقة كتابة المراسلات والتدريب على التحليل الأدبي والتلخيص وتخير الألفاظ والدلالة المركزية والهامشية، والتدريب على ورقة البحث والتعامل مع الكتابة بأسس علمية منظمة وفق مناهج وأساليب المخططات الكتابية باستخدام التوثيق والملاحظات والحواشي من خلال المخطط التنظيمي للكتابة، ومراجعة المكتوب لكل أنواع الكتابة وطبيعتها ومواصفاتها وعصرها، والتعامل مع النص والكتابة بأسلوب يخدم التلاحم اللغوي ما بين الألفاظ والمعاني تحقيقاً للسلامة اللغوية والتعبير الكتابي.
GRA610 Intermediate Computer Graphics
Intermediate Computer Graphics provides the fundamentals of the digital Design emphasizing on the technical proficiency and the creativity of vector designs using colours, text, layout, raster image and developing computer generated creative visual effects and illustrations.