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Christmas 2024 social campaign – the results
OUR PROJECTS | COMPLETED（https://www.ncf.org.pl/milestones/category/OUR%20PROJECTS%20%7C%20COMPLETED）
Dec 31
Written by Wawrzyniec Smoczyński（https://www.ncf.org.pl/milestones?author=5e74e37491abea3e55a33bd9）
A record 12 million people saw our “Let’s Talk This Christmas” campaign – this is one-third of Poland’s total population! Our social ad was visible across the country – on trains, at stations, on public transport in major cities: Warsaw, Łódź, Gdynia, and Białystok, as well as on television and online.
A week before Christmas Eve, our video ad featuring Poland’s rom-com star Michał Żebrowski appeared in long-distance trains across Poland — reaching people traveling to their extended families for the holidays. The video directed viewers to a dedicated website, spokojneswieta.pl（https://www.spokojneswieta.pl）, offering simple tips on how to talk with loved ones despite political or ideological differences. Right before Christmas the leading private television broadcaster TVN picked up the ad and aired in primetime across its channels.
View fullsize（https://images.squarespace-cdn.com/content/v1/617d1e8eadd5f62d07b1a097/1750528890139-D651P72A10V3ALDSGAIF/Zrzut+ekranu+2025-01-4+o+20.09.09.png）
View fullsize（https://images.squarespace-cdn.com/content/v1/617d1e8eadd5f62d07b1a097/1750528892956-RT20CZYA5BDTE4UHULL3/Zrzut+ekranu+2025-01-4+o+20.05.09.png）
View fullsize（https://images.squarespace-cdn.com/content/v1/617d1e8eadd5f62d07b1a097/1750528894851-U5BOYZGJIPT5QDY6BFM1/Zrzut+ekranu+2025-01-4+o+20.04.55.png）
View fullsize（https://images.squarespace-cdn.com/content/v1/617d1e8eadd5f62d07b1a097/1750528896911-VOMWYUFBLC5N7S5I2IOD/Zrzut+ekranu+2025-01-4+o+20.04.26.png）
View fullsize（https://images.squarespace-cdn.com/content/v1/617d1e8eadd5f62d07b1a097/1750528898392-B8S0HDM17DP78CNT60W1/Zrzut+ekranu+2025-01-4+o+20.09.23.png）
The purpose of the campaign was to reduce polarization in family settings — helping people bridge ideological divides and engage in meaningful conversations on sensitive topics.