How Canadians watched and advertisers reacted in 2025-26

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How Canadians watched and advertisers reacted in 2025-26

Numeris' latest Year in Review reveals regional differences in streaming habits, seasonal shifts in TV and radio advertising, and growing interest in supporting Canadian retailers.

By Patti Summerfield（https://mediaincanada.com/author/psummerfield/）

4 days ago

YouTube accounted for more than a third of Canadian streaming viewing in 2025-26, although platform preferences differed considerably across the country, according to Numeris' latest Year in Review.

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Canadian media consumption（https://mediaincanada.com/tag/canadian-media-consumption/）, consumer behaviour（https://mediaincanada.com/tag/consumer-behaviour/）, Media measurement（https://mediaincanada.com/tag/media-measurement/）, Netflix（https://mediaincanada.com/tag/netflix/）, Numeris（https://mediaincanada.com/tag/numeris/）, Prime Video（https://mediaincanada.com/tag/prime-video/）, radio（https://mediaincanada.com/tag/radio-2/）, radio advertising（https://mediaincanada.com/tag/radio-advertising/）, streaming（https://mediaincanada.com/tag/streaming/）, television（https://mediaincanada.com/tag/television-2/）, TV advertising（https://mediaincanada.com/tag/tv-advertising/）, Year in Review（https://mediaincanada.com/tag/year-in-review/）, YouTube（https://mediaincanada.com/tag/youtube/）

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