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OUR INDUSTRY
About the complementary medicines industry in Australia
Australia’s complementary medicines industry is a thriving and strategically important part of the nation’s healthcare, manufacturing and economy.
The Australian complementary medicines industry generates approximately $6.3 billion in annual revenue and directly employs nearly 16,000 people.
With 82 TGA-licensed manufacturing facilities across Australia and annual exports reaching $1.2 billion, the sector represents an Australian manufacturing and export success story.
Complementary medicines are also a core part of everyday health for Australians. Almost three-quarters of Australians (74%) reported using supplements in the past year, with 41% taking them daily.
Australia’s complementary medicines are recognised internationally for their quality, safety and efficacy. Our strong regulatory and manufacturing standards have helped establish significant global demand for Australian-made complementary medicines, particularly in key export markets across Asia.
Australia’s complementary medicines industry at a glance
$6.3b
Forecast value of Australia’s complementary medicines industry in 2025.
$7.4b
Projected value of the Australian complementary medicines industry by 2030.
74%
Of Australians reported using supplements in the past year.
41%
Of Australians take supplements daily.
82
TGA-licensed complementary medicine manufacturing facilities across Australia.
$1.02b
Annual Australian complementary medicines exports.
THE REPORT
2025 Complementary Medicines Australia Industry Snapshot
The Complementary Medicines Australia 2025 Industry Snapshot provides data and analysis on the size, growth and economic contribution of Australia’s complementary medicines industry, Australian consumer trends, natural therapies, manufacturing, exports and international market opportunities.
Find out more（https://cmaustralia.org.au/snapshot/）
What are complementary medicines?
Complementary medicines encompass a wide range of products, from vitamin and dietary supplements (VDS) to herbal remedies and traditional medicines like Ayurveda and Chinese medicine. These products are designed to complement conventional medical treatments, offering a holistic approach to health and wellbeing.
Complementary medicines, including traditional and integrative therapies, are recognised globally, including by the World Health Organisation.
The Australian complementary medicines market
Australia’s complementary medicines sector was forecast to reach $6.3 billion in 2025, up from $4.6 billion in 2021, and is projected to reach more than $7.4 billion by 2030.
Industry growth of around 3–4% annually is expected between 2025 and 2030, driven by sustained demand for preventive health, product innovation and trusted complementary medicines.
The Australian complementary medicines market
Australia’s complementary medicines sector was forecast to reach $6.3 billion in 2025, up from $4.6 billion in 2021, and is projected to reach more than $7.4 billion by 2030.
Industry growth of around 3–4% annually is expected between 2025 and 2030, driven by sustained demand for preventive health, product innovation and trusted complementary medicines.
Who uses complementary medicines in Australia?
Almost three-quarters of Australians (74%) reported using supplements in the past year, with 41% taking them daily.