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Serving Aruba since 1923
Aruba Trading Company
Our Story
Where Heritage Meets Vision The story of Aruba Trading Company spans over a century and six generations, beginning in 1923. Our deep-rooted commitment to the island has guided us from the very start—and continues to inspire everything we do today.
It all began with Elias Moses Curiel, a merchant sailor whose strong values laid the foundation for generations to come. His son, Morris E. Curiel, built the family’s first business, “La Casa Amarilla,” in 1887—a name and color that remain part of our identity to this day.