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This is about
Design
Reading time 3 minutes
Published date 11 Sep 2023
This is about
Design
Reading time 3 minutes
Published date 11 Sep 2023
Our approach to digital products
Sarah Lee Létourneau Experience Design Director
We’ve helped many organisations and start-ups across industries go from product vision to launch. Every business has its context, story, challenge, and goal, and no generic approach fits all. With product design and delivery, we like to design the optimal approach tailored to our partners’ and project needs.
One of our passions is creating products that bring a little magic and make people's lives easier. Collaborating closely with our partners is at the heart of our approach. Speed is essential for every product team in a world where emerging technologies are constantly reshaping the digital landscape and raising user expectations. We can leverage our expertise to design and launch faster by building strong and long-lasting partnerships with clients. Bringing more magic moments for our users more frequently
Defining, designing, and delivering products - from vision to launch
Defining the product strategy
To design and build a product experience that will feed and grow your business, we need a validated, unique value proposition and a product experience that gives you an edge. When starting a partnership, we align the team with your goals, identify what is invaluable and magical about your product and company to bring that spark into the product（https://www.14islands.com/work/polyai） See also Poly AI Case（https://www.14islands.com/work/polyai） and ensure the product is designed in line with your strategy and user needs.
Creating a unique product
In this phase, we set up the product architecture to map out the user flows and key experience moments. It’s an iterative approach where quick user testing and validation sessions bring precious insights about users and product context. We sometimes get asked if user testing takes too much time away from other tasks.